Conservation Connect, managed by Agren, has initiated direct marketing campaigns to non-operator landowners to build awareness and encourage implementation of conservation practices. Tom Buman, Chief Executive Officer of Agren, and Amy Dreith, Marketing Manager, will co-present about outreach strategies that Agren has used to engage non-operator landowners in natural resources conservation. Part of their outreach to landowners includes the “Your Land Report Card” assessment.
“Report cards are a great tool to use with non-operator landowners who want a check-up, but don’t have the understanding or ability to understand all the detailed metrics,” said Amy Dreith, Marketing Manager for Agren. “It is imperative to demonstrate that there is a problem before there’s interest in a solution.”
DATE: Wednesday, March 21, 2018
TIME: 12:00 p.m.
HOW TO PARTICIPATE: Log on as a guest shortly before 12:00 p.m.:
More information about this webinar is available at our website. If you can’t watch the webinar live, an archived version will be available on our website: https://www.iowalearningfarms.org/page/webinars.