Through our evaluation work since 2004, we have found that there is a relationship between attending field days, adopting conservation practices and influencing other farmers. We call this our Field Day Success Loop.
Iowa Learning Farms has learned the importance of taking a closer look at who among field day attendees is networking with other farmers and discussing conservation ideas. Since 2013, the number of farmers who attended field days and networked conservation ideas with other farmers continues to increase – from 65% in 2013 to 68% in 2017.
A follow-up question on our year-end evaluation asks “How successful were you?,” and asks if farmers were able to influence zero, one, or two or more people when they networked conservation ideas with other farmers. Of those attendees who networked in 2017, 60% reported that they were successful in influencing at least one other person.
We know that some farmers network about conservation ideas and others do not. Certain factors make respondents more likely to connect with others and network about conservation ideas. Those respondents who have more years of experience with cover crops and those who attend more field days are more likely to report networking conservation ideas. Particularly in 2017, respondents who farm a larger number of total acres were more likely to report networking conservation ideas.
Field day attendees are networking with their peers, influencing farmers who did not attend the field day, thus creating a multiplier effect. In 2017, 68% of farmers who attended an ILF event said that they networked. As a result, farmers are extending influence to 55% more farmers than attended the event. That’s a $1.55 value for every dollar invested in ILF. Field days make sense!
Hope to see you at a 2018 Field Day!